SAFEWALLS

SAFEWALLS TEASER from SAFEWALLS on Vimeo.

SAFEWALLS

Not really sure what to make of this, but Cirque Du Soleil, the once street based performance troupe turned multi billion dollar global entertainment corporation, have created "Safewalls". A series of commission based works inspired by the brand from, so far, unnamed international "street" and "low brow" artists. Had this been 1984, it may have made some sense and proved relevant. Had it been 2004, maybe a little less so.. but 2011 ? and the company being part owned by private equity investment companies..well..I guess we'll have to see the work before we pass judgement, but at first sight it seems questionable. No doubt the production values, as this pr video proves, will be far above and beyond what most of those involved in the scene can muster. Seems to be quite a risky project that could backfire. I guess we'll have to wait and see.

PS : oh yeah, almost forgot, there will be limited edition prints available.